Hershel Tours
2026
Hershel Tours
Steel sheets, bent and engraved, sand-lime bricks, 3.5 × 4 m
PVC banner, steel pipes, 3 × 2 m, 2026
Hershel Tours
PVC banner, steel pipes, 3 × 2 m, 2026
Hasidism, which originated in Eastern Europe in the 18th century, evolved from a novel religious movement into a community characterized in many ways by conservatism. In some branches of Hasidism, Jewish life in the Eastern European shtetl is remembered as a spiritual ideal and a lost golden age. Shlomo Pozner’s work is inspired by the visual culture of contemporary pilgrimages to the graves of Hasidic tzaddikim, or righteous leaders, in Poland and Ukraine. His starting point is posters and flyers whose design combines contemporary advertisements for travel agencies with nostalgic images of the shtetl. Pozner focuses in particular on the recurring architectural elements of the burial sites shown in these materials, demonstrating how this imagery language produces a romanticized picture of Jewish life in Eastern Europe and transports it into the present.